Content Marketing Tutorials (com.udemy.android.sa.b2bContentMarketingT) on Google Play
Interested in content marketing, particularly for B2B products? In this course, we will go through the complete, 4-step content marketing process used by Organic Marketing Analytics both with clients and in our own efforts to drive B2B lead generation efforts. In this course, we'll answer questions like: • How to get inside the mind of your market, and build content that really interests them, even it you're in a boring industry• How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time • What types of content to produce, and what channels to use to promote it• How to manage a content creation calendar, even if you're not a journalist • How to find promotional channels and influencers that are interested in your content• How to tool your process for measurement• What products and services we use today to get resultsThe course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch! *YOU ARE GOING TO GET FROM THIS COURSE*• Learn the fundamentals of an end-to-end content marketing process for B2B businesses• Learn how to create interesting content and match content to offers that convert• Learn how to find industry influencers and identify promotional opportunities• Learn how to use various products to build the data you need to systematically improve*WHAT YOU WILL LEARN* ✔ Why do content marketing? ✔ Our success with content marketing ✔ The 4 step content marketing process ✔ Creating interesting, relevant content ✔ What kind of content should you produce? ✔ Building stackable content ✔ Managing content creation with Trello ✔ Publishing content for conversions ✔ Matching content to offers ✔ Publishing, CRM & landing page tools✔ Why you need to promote ✔ Getting your content in front of your audience ✔ Minimizing friction and maximizing natural ability to rank ✔ Discovering channels and influencers ✔ Learning and improving with metrics ✔ Metrics for each stage of the funnel ✔ Tooling for measurement *FEATURES*• Lifetime access to 19 lectures • A community of 2400+ students learning together! • Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!* WHAT PEOPLE ARE SAYING ABOUT THIS COURSE ON UDEMY *"This is definitely an interesting course for getting a gist of how to manage social media channels. Would be great. Thank you very much, Sir!"-(Thanh Dao ) ★★★★★"This course offered by William Flanagan is quite interesting and useful for every one who is looking for developing the content and using it for B 2 B marketing."-(Dr. Murali Manohar ) ★★★★★ "Good course, handy and easy to follow content"-(Elaine Montalto ) ★★★★★Instructed By : Mr. William Flanagan | Growth hacking entrepreneur with 3+ successful venturesWilliam Flanagan is a nationally recognized marketing expert and leader, regularly speaking at industry events and writing articles and opinions in a number of different industries. Install the "Content Marketing Tutorials" app now and join over 4 million students who are already learning on Udemy.